5 Reasons Your Business Needs a Website
You know that most businesses have websites, but you’re on the fence. You aren’t sure if you want to take the plunge quite yet. Let’s go over some reasons why a website is important for your business, and you’ll see this isn’t just a fad. Websites are critical for running a successful business.
Your Customers Are Online — Even If You’re a Local Business
Back in the old days, people picked up the Yellow Pages to find local businesses. These days, most research is conducted online. Ninety-seven percent of consumers learn more about businesses online than anywhere else, and 72 percent of people visit a store within five miles after doing a local search. If you don’t have a website, people aren’t going to find your business. An SEO-optimized website will put you in front of your customer base and help you reach your market.
Social Media Accounts Aren’t Enough
You might think you don’t need to hire a web design company to create a website. You can just throw up a Facebook page, and you’ll be good to go. Thirty percent of consumers won’t even consider using a business that doesn’t have a website, though. Can you afford to lose 30 percent of your customer base?
Websites Build Trust
Websites don’t just help you reach your customer base. They are also used to build trust. Your site reflects your company and gives people insight into what it represents. Simply having a website isn’t enough, though. To build trust, you need top-notch web design that includes a beautiful layout and the proper typography.
Websites Give Google My Business Pages a Boost
Google is the king of the online world. It doesn’t matter if you have a big or small business. If you aren’t in with Google, you’ll have trouble reaching customers. You might already know that, so you have a Google My Business page set up to drive traffic to your company. You know this page gives basic information about your company and even includes a map to your location. There’s a problem, though. If you don’t have a website, you don’t have authority as far as Google is concerned. That means Google is less likely to show your listing when people search for businesses in your industry. If you want to get the most out of your Google My Business page, you need a website that utilizes SEO strategies, such as backlinks and ranking keywords.
Websites Generate Leads
Regardless of the type of business you run, lead generation is important. Collecting names, phone numbers, and email addresses help you stay in touch with potential customers, nurture leads, and turn them into customers. When you have a website, you can use it to collect leads. The trick is to give visitors something in turn for providing their information. For example, provide them with a newsletter in exchange for their email address.
Don’t Miss Out on These Opportunities
A website is essentially an opportunity. It gives you the chance to reach and connect with your customers and build credibility. If you’ve yet to create a website, it’s time to change that. Create your site, so you can enjoy these benefits.