6 Tips for Designing an Effective Business Website
For a business, your website will give your visitors the first impression of your brand. Therefore, excellent web design will go a long way in making a splendid first impression. It’s the first service your customers experience before they even have a chance to be sold on your products or services.
Your website is ideally the face of your business, and the first place most potential customers will go through to digest more about your business. So, it’s only reasonable that you keep the face of your business clean, informative, and professional.
Great Web Design
Precisely, an excellent web design should be useful. That’s to say, it should serve a purpose to build your business’ credibility with an appealing design, high-quality content, easy navigation, and practical calls to action and responsiveness on different devices.
Professional web design is a proven way to increase your conversion and ROI. You can have excellent content, but a poorly designed business website may be a constriction for your customers and earnings.
Here are the 6 Tips for Designing an Effective Business Website
Keep the Design Simple
Many times, complexity or overdesign is the death of an otherwise great website. Too many widgets, images, or stuffed text not only slows down the website but also makes it difficult to navigate. These lead to slower loading speeds, higher bounce rates, and, consequently, low click-through ratios.
Make sure the design is simple; the content straight to the point while keeping the quality top-notch. As much as you can, avoid the use of jargon.
Avoid Disruptive Designs
In as much as you may want to be unique, there are international website design cues you need to adhere to. These are universal web design conventions that give your site the ideal foundation for a great business website.
By all means, these are not laws, but people are accustomed to the cues, and they give smooth results all the time.
Many researchers have established that content is the ultimate ranking factor for websites. Content is king. High-quality text and high-resolution images are one of the leading drivers of traffic and visitor engagement on business websites.
A combination of well-curated original content and candid images makes an impactful impression on potential customers, enough to make them commit. Moreso, if backed with some legitimate customer reviews.
According to KISSmetrics, a web Insights Company, if a website takes more than 3 seconds to load, more than 40 percent of the users will bounce off.
Responsive web design makes web pages render appropriately on different devices or different screen sizes, and it’s a crucial factor that has a direct bearing on load time and bounce off.
To get it right, choose a responsive theme, use fewer widgets, fewer images, and avoid unnecessary moving parts.
Visible and Easy to Click Call to Action Buttons
Calls to action are perhaps the most important features of a business website as they help convert your visitors into customers. Buttons like “Contact Us,” “Order Now,” and “Subscribe” compel them to take any action that’s good for your business.
An effective business website should clearly state what your company does. After that, it should instinctively invite then to take a certain action and thereby convert visitors into customers.
Hence, a lovely business website without a call to action misses the whole point of effective design.
Place the CTA buttons at strategic locations where they are clearly visible and easily clickable.
SEO Friendly Architecture
Search Engine Optimized websites rank better on search engines than their competitors. SEO is the hallmark of effective web design. When your site ranks high, you get more organic traffic than your competitors, and consequently, make more sales.
SEO friendly web design narrows down to aligning all aspects of your websites with the needs of your target traffic. It comes down to ensuring fast load times, easy to crawl URLs, use of title tags, optimizing your content with keywords, and so much more.
Today, a business website is a must-have for almost any business. Your social media page alone is not enough. So, you need a beautifully-designed business website with a well-crafted storefront.
Designing a useful business website can be a daunting and downright challenging task. Make sure you follow the best practices outlined in this post, and you will give your site a strong foundation for greatness.